Ripple

Despite leading the way in crypto solutions, Ripple remained largely invisible to traditional finance leaders. To shift perception, the campaign reimagined the financial world through generative art, created in collaboration with NFT artist Balkan Karisman, and paired it with bold messaging that challenged the status quo. Real-time snapshots of the artwork were featured across newspapers, digital platforms, and transit hubs in global financial centers, reframing crypto not as disruption, but as the next chapter in financial progress. The result: an ever-evolving brand experience that made one thing clear—crypto means business.

Service
Global Brand Awareness Campaign
Role
Senior Designer + Design Lead
Industry
FinTech
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Crypto means business.

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Agency
Iris Worldwide
Client
Ripple
Creative Direction
Danielle Cameron, Matt Gray
Art Direction
Sharm Subramaniam
Production Design Lead
Duncan West
Copy
Emily Beeler
Additional Credits
Client Services: Matt Jamieson; Film Production Partner: Partizan; Director: Warren Fu; Agency Producer: Nadia Black