At the Goldman Tennis Center in Golden Gate Park, environmental graphics were designed to reflect the values of inclusion, equity, and community, using the language of tennis as metaphor. The centerpiece is a 75-foot lenticular wall that blends two words, LOVE and ALL, into a single shifting message, celebrating both the sport and the city’s commitment to equitable access. Custom signage—including illuminated corten steel, etched concrete, vinyl banners, and painted aluminum—was integrated seamlessly throughout the site, creating a welcoming, civic-minded space where everyone belongs.
Tennis—of, for, & by the people: environmental graphics for the new tennis center in Golden Gate Park.
